28/02/2010
YCN competitors
While researching I have started to come across resolutions from other student designers answering the same brief as us.
I am impressed with Scott Cruickshank's range of posters. Wanting to highlight the fact that the drink is made from 100% natural ingredients, he has developed the logo into fruit. I like the handcrafted look, this also adds to the simple, natural tone. The choice of colour is also keeping within the feel good theme. I do think it is lacking the humorous, fun, 'feel good' element though, which i key in the brief and to win. Also I don't think these posters make it clear that it is a drink being advertised.
My favorite is the raspberry version.
I am impressed with Scott Cruickshank's range of posters. Wanting to highlight the fact that the drink is made from 100% natural ingredients, he has developed the logo into fruit. I like the handcrafted look, this also adds to the simple, natural tone. The choice of colour is also keeping within the feel good theme. I do think it is lacking the humorous, fun, 'feel good' element though, which i key in the brief and to win. Also I don't think these posters make it clear that it is a drink being advertised.
My favorite is the raspberry version.
27/02/2010
Fruitiser
I have been researching competitor drink adverts, who are targeted at a similar market as the "feel good" drinks brief ("Adults aged 16 to 34, willing to pay a little bit more money, for a healthy drink and are sociable, up-bet people").
Fruitser advertise there drinks as a healthy alternative to alcohol, keeping to an adult, sociable, fun, night life, target market.
I think 'Feel good drinks' are looking for a similar sort of advert campaign, however less sophisticated, more up bet with a scene of humor and no association with alcohol.
I like the use of gold and silver droplets to produce the 'sparkles' type. It looks sparkly and expensive, almost like something you might see in a jewelers. The round droplets are shaped to look like the gas bubbles in the fizzy drink.
This poster has more of a fun, 'party' tone of voice. The choise of type apears colourful and energetic, combinding well with red product. I like the simple idea of 'dressing' the bottle up with a mask. The mask is classical, stylish and aimed at female adults, again providing a 'party' tone. It also works well as part of a set with the other two.
The colour of drink and being poured into a wine glass, advertises peartiser as a alternative to white wine. Even the peartiser bottle is a simular shape to a wine bottle. The layout and colour scheme also link this poster into the rest of the set.
The '5 a day logo' placed a the bottom of all posters, is used to inform the viewer that this is a health nutrisious drink contining one of your 5 fruit a day.
Fruitser advertise there drinks as a healthy alternative to alcohol, keeping to an adult, sociable, fun, night life, target market.
I think 'Feel good drinks' are looking for a similar sort of advert campaign, however less sophisticated, more up bet with a scene of humor and no association with alcohol.
I like the use of gold and silver droplets to produce the 'sparkles' type. It looks sparkly and expensive, almost like something you might see in a jewelers. The round droplets are shaped to look like the gas bubbles in the fizzy drink.
This poster has more of a fun, 'party' tone of voice. The choise of type apears colourful and energetic, combinding well with red product. I like the simple idea of 'dressing' the bottle up with a mask. The mask is classical, stylish and aimed at female adults, again providing a 'party' tone. It also works well as part of a set with the other two.
The colour of drink and being poured into a wine glass, advertises peartiser as a alternative to white wine. Even the peartiser bottle is a simular shape to a wine bottle. The layout and colour scheme also link this poster into the rest of the set.
The '5 a day logo' placed a the bottom of all posters, is used to inform the viewer that this is a health nutrisious drink contining one of your 5 fruit a day.
Maybe we could use this logo in our poster designs? I'll find out if a feel good drink does count towards one of your 5 a day.
Existing 'Feel good' drinks advertisement
No wonder the 'Feel good drinks company' are complaining that no know has heard of them and have set this brief to raise potential customers awareness of their drinks. I have done a lot of research and haven't found many adverts, advertising their products as a healthy, tasty, fruity beverage. The only place i have seen them advertised are seeing the actual drink products on the selves, in some shops.
Looking at the bottles they appear fruity, refreshing and tasty. The colours of the drink are also bright, fun and cheerful. The drink colour combines well with the simple white label and central, colourful 'feel good logo'.
The design and consideration of packaging in a glass bottle, make the drink appear to be a "quality product", probably to make people think it is worth the extra money.
I have also been on the 'Feel good drinks co' website. It is fun, with a cheerful, bright, hand crafted visual quality. As you interact the site animates to guide you through the different information. As well as providing information about their range drinks there are also interactive games. Great for kiddies!
Below, is a current television advert for the 'feel good drinks'. I think it's really sweet. The use of bright, blod colours and happy, enthusiastic, 'elf' characters, reminds me of childhood. Therefore providing a happy, feel good vibe. However I don't think everyone would appreciate the advert in the same way. Actually, the advert is more likely to put off most of the target market (Adults aged 16 to 34) as they may think this drink is aimed at a child target market. I mean would any man aged 16 to 34 really want to buy this drink, after seeing this advert? I think not.
I have found this next film really interesting. Although the film has been used to try and advertise the feel good drinks further, it also demonstrates the processes and production of how the advert was made. Interviews with the ycn winner, professional animators and producers explain the steps taken, from ideas to story boards then model design to animating them into the final advert.
Looking at the bottles they appear fruity, refreshing and tasty. The colours of the drink are also bright, fun and cheerful. The drink colour combines well with the simple white label and central, colourful 'feel good logo'.
The design and consideration of packaging in a glass bottle, make the drink appear to be a "quality product", probably to make people think it is worth the extra money.
I have also been on the 'Feel good drinks co' website. It is fun, with a cheerful, bright, hand crafted visual quality. As you interact the site animates to guide you through the different information. As well as providing information about their range drinks there are also interactive games. Great for kiddies!
Below, is a current television advert for the 'feel good drinks'. I think it's really sweet. The use of bright, blod colours and happy, enthusiastic, 'elf' characters, reminds me of childhood. Therefore providing a happy, feel good vibe. However I don't think everyone would appreciate the advert in the same way. Actually, the advert is more likely to put off most of the target market (Adults aged 16 to 34) as they may think this drink is aimed at a child target market. I mean would any man aged 16 to 34 really want to buy this drink, after seeing this advert? I think not.
I have found this next film really interesting. Although the film has been used to try and advertise the feel good drinks further, it also demonstrates the processes and production of how the advert was made. Interviews with the ycn winner, professional animators and producers explain the steps taken, from ideas to story boards then model design to animating them into the final advert.
09/02/2010
Some new poster inspiration
Heres some more poster inspiration for my dvd, keeping the mystery movie tone.
I like the simple vector graphics in this poster and layout with combining colour to produce a murder mystery feel along with a fun/edgy entertainment value. This is the same tone I have tried to construct through out my idents. Perhaps this poster could influence my DVD design.
I like the simple vector graphics in this poster and layout with combining colour to produce a murder mystery feel along with a fun/edgy entertainment value. This is the same tone I have tried to construct through out my idents. Perhaps this poster could influence my DVD design.
06/02/2010
DVD cover research
It has dawned on me that the deadline is very soon! So i need to sort out my dvd visuals. I have a good idea what it will be like however I have been looking at existing dvd covers to help me with the layout and remind me of what essential information needs to go on.
This 'big fish' dvd cover is ruffly the same size and shape that Ill be designing to for my dvd.
This 'big fish' dvd cover is ruffly the same size and shape that Ill be designing to for my dvd.
04/02/2010
DVD menu research
To produce the DVD, i need to take into consideration the layout design, menu style and how it is all going to link together.
Today i have been researching dvd menus.
Most seem to start with some animation this then pauses on one central image. Then the buttons appear with different options for the viewer to click on aND view to a sub-menu etc.
considerations for dvd menu...
1) Keep mystery tone and style as this has been the main focus of this module to me.
2) sound?
3) colour pallet (keep same as idents)
4) layout of buttons (keep in same position on all menus, so it is clear for viewer)
5) font(s)
Today i have been researching dvd menus.
Most seem to start with some animation this then pauses on one central image. Then the buttons appear with different options for the viewer to click on aND view to a sub-menu etc.
considerations for dvd menu...
1) Keep mystery tone and style as this has been the main focus of this module to me.
2) sound?
3) colour pallet (keep same as idents)
4) layout of buttons (keep in same position on all menus, so it is clear for viewer)
5) font(s)
22/01/2010
Agatha Christie's book designs
I think these book designs work well at advertising the Mysterious tone set in the Agatha Christie novels. I have noticed they all use simple 'vector' like imagery set against a very dark background or dropped shadow.
The 'death on the Nile' book cover uses colour well at setting the scene of Egypt in the background. This hot calm, setting sun provides a contrast with the main foreground image of a suspicious man holding a subtle gun. The man is suspicious because he appears to be made up of dark shadow blocks.
I think the layout of text works well in the bottom image. The text appears to be spiraling towards the center of the page, guiding the viewer eye to a small vectored silhouette of laying down figure, which after having read the text you presume is a dead body (an instant way of setting the tone).
The text layout, in these round shapes also reminds me of other classic mystery imagery/objects such as the microscope and finger prints.
14/01/2010
Prologue site
I visited the 'prologue' site today and coincidently on the first page of (what's new today) where the opening logos, main titles and credit sequence of the new sherlock holmes movie.
This imagery contains the stylish, moody and dark qualities i hope to achieve in my TV idents. The end credits are illustrated in detail using inks and textured paper, this also keeps in tone with the context of the film. Victorian, industrial, dirty, stylish and mysterious.
This imagery contains the stylish, moody and dark qualities i hope to achieve in my TV idents. The end credits are illustrated in detail using inks and textured paper, this also keeps in tone with the context of the film. Victorian, industrial, dirty, stylish and mysterious.
13/01/2010
Formative Feedback from presentation
Problem Analysis
Strengths- Good Questions
Weaknesses- Questions need to be answered, Make solid decisions!
Contextual Understanding
Strengths- Good understanding of structures of films- use it visually! clues...etc
Weaknesses- Research more visually Brainstorm and draw!
Research
Strengths- More posters would be good influence
You need to start looking at specific styles of design to inspire your future work.
Weaknesses- Use the research found to influence design direction
Design Direction
Strengths - blocks, Shadow...what else? the use of camera angles in the films to create anticipation and atmosphere. Could you use this in your idents in the same way?
Weaknesses- needs to be decided! Explore visual connections of the genre.
Additional comments
Look at other film titles
Website ( watch the titles, not the film)
Pink Panther
iconography of mystery genre
From this feedback i am going to set up an action plan. To address issues that have been mentioned...
Make solid decisions!
Brainstorm ideas
Draw ideas
Research more posters and film titles
What iconic images are related to 'Mystery' genre?
How am i going to create suspense?
view some film title openings
look at pink panther
Decide on a colour pallet
Decide on a specific style, decade ect or something to like all idents as a set.
Strengths- Good Questions
Weaknesses- Questions need to be answered, Make solid decisions!
Contextual Understanding
Strengths- Good understanding of structures of films- use it visually! clues...etc
Weaknesses- Research more visually Brainstorm and draw!
Research
Strengths- More posters would be good influence
You need to start looking at specific styles of design to inspire your future work.
Weaknesses- Use the research found to influence design direction
Design Direction
Strengths - blocks, Shadow...what else? the use of camera angles in the films to create anticipation and atmosphere. Could you use this in your idents in the same way?
Weaknesses- needs to be decided! Explore visual connections of the genre.
Additional comments
Look at other film titles
Website ( watch the titles, not the film)
Pink Panther
iconography of mystery genre
From this feedback i am going to set up an action plan. To address issues that have been mentioned...
Make solid decisions!
Brainstorm ideas
Draw ideas
Research more posters and film titles
What iconic images are related to 'Mystery' genre?
How am i going to create suspense?
view some film title openings
look at pink panther
Decide on a colour pallet
Decide on a specific style, decade ect or something to like all idents as a set.
These 2 sets of screen grabs contain the sort of imagery and tone I hope to create in my own idents for the Mystery season.
The first set is illustrated with a hand crafted quality I think this works well and also provides a fantasy element to the suspense/ horror created by dark shadows.
The Other set provieds the same sort of tone however through photography and surreal camera lenses associated with "spy".
Although it is very old, i've managed to find possibly the ONLY mystery movie ident ever made. lol
The first set is illustrated with a hand crafted quality I think this works well and also provides a fantasy element to the suspense/ horror created by dark shadows.
The Other set provieds the same sort of tone however through photography and surreal camera lenses associated with "spy".
Although it is very old, i've managed to find possibly the ONLY mystery movie ident ever made. lol
Film 4
I have decided to hold the 'mystery movie season' on the Film4 channel. This channel is known to showcase a wide range of titles including classics, the latest Hollywood epics, the best of US and UK independent cinema, foreign flicks and cult cinema.
I find these idents mesmerizing and therefore they are probably a very effective way to advertise a channel. I think the ident was produced by filming a car speeding (a classic action scene) form a few angles. Then to add an alternative twist they have slowed the film down a lot in timing with 'curious' sounding music. To eventually revel between the screens the film 4 logo. I think this advert works well at advertising 'Film 4' as an alternative, original and independent film channel.
I find these idents mesmerizing and therefore they are probably a very effective way to advertise a channel. I think the ident was produced by filming a car speeding (a classic action scene) form a few angles. Then to add an alternative twist they have slowed the film down a lot in timing with 'curious' sounding music. To eventually revel between the screens the film 4 logo. I think this advert works well at advertising 'Film 4' as an alternative, original and independent film channel.
Visual insperation
I have collected a group of images based on 'mystery' movies these include screen shots on sets of movies, posters, my own photographs...etc
The above sequence is the opening to the movie 'kiss kiss bang bang'. It has been produced using vectored silhouettes in a simple colour pallet of red, black and white. These images move/animate in time to the mysterious, yet upbeat, 'fun' soundtrack. The tone created is Mysterious, Comic and action.
I particularly like the entrance. To open with a black screen then have a few yellow squares appear, then all of a sudden you realize the vectored images have produced a street scene. This technique in time to the music works well at engaging the viewer to watch the flow/chain reaction of events that unfold in this movie opening.
The above is the opening sequence to se7en. I think it works in a similar way the kiss kiss bang bang sequence, as is uses visuals in time to sound effects/music to create a mysterious tone. It too also uses a similar, simple colour pallet of red, black and white. However it is lacking the comic/fun aspect, that was dominant in the "kiss kiss..." sequence. Instead, the se7en opening has a sinister/ horror tone created. The photographic images of razor blades/ scissors appear very realistic with a jerky/ uncontrollable movement. The bright flashing lights with dark heavy shadows move with the 'electric/scratchy' sound effects. All together this sequence is telling the viewer the film is going to be a horror/crime/mystery.
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