These drink adverts are produced using similar hand crafted paper imagery as ours. The choice of birds and colour palette provide a tropical feel. The symmetry positioning of the images help keep focus on the drink as a central image.

I have found some more 3D type/image design. Similar to the previous examples, they are all hand crafted and use bright colours, however I feel they would a appeal more to an older target market 20-35.
This first example is very simular to the previous 'playful' poster, however the use of neon colours, provides a more 'adult' playful tone.

3d Nets

Considering we are going to try and produce this in 3D. I have started researching into simple shape nets.

Bit more 3d advertising

Notes from Web design session 2

Through todays session, we learnt how to produce a web home page based on our templates, developed from the previous session.

Creative adverts

Those poor fish! The idea is quite good though.

Other designers summer projects

Other work, similar to what we hope to achieve

'feel good' Images

Here are a set of images which i think demonstrate well, how colour can make an image 'feel good that adults can also appreciate.



Pushing Daisies

Insperation from Heathers blog

After discussing and sharing ideas this morning, Heather and I now have an idea of what our concept will be. A bright, cheerful, 'feelgood' advertisement appealing to target audience. We intend to hand craft the type and imagery and use of colour pallete to create the 'feel good' factor. The type will come form the questioner results.

Adverts with the same target audience

YCN competitors

While researching I have started to come across resolutions from other student designers answering the same brief as us.
I am impressed with Scott Cruickshank's range of posters. Wanting to highlight the fact that the drink is made from 100% natural ingredients, he has developed the logo into fruit. I like the handcrafted look, this also adds to the simple, natural tone. The choice of colour is also keeping within the feel good theme. I do think it is lacking the humorous, fun, 'feel good' element though, which i key in the brief and to win. Also I don't think these posters make it clear that it is a drink being advertised.
My favorite is the raspberry version.