Designed to look like a ship on the waves, this type has a similar theme to the navy one I am hoping to achieve . I don't know how it has been produced but I assume each letter has been designed on computer with a wooden texture, colour and nail heads to add association to ships. Each letter has been placed and set apart in different scales to create a 3D effect. The low, soft, yellow light casts shadows adding to the 3D effect as well. Also creating a feel of the setting sun, as if out at sea. I think this combination of Image with type works well.
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