Existing 'Feel good' drinks advertisement

No wonder the 'Feel good drinks company' are complaining that no know has heard of them and have set this brief to raise potential customers awareness of their drinks. I have done a lot of research and haven't found many adverts, advertising their products as a healthy, tasty, fruity beverage. The only place i have seen them advertised are seeing the actual drink products on the selves, in some shops.
Looking at the bottles they appear fruity, refreshing and tasty. The colours of the drink are also bright, fun and cheerful. The drink colour combines well with the simple white label and central, colourful 'feel good logo'.
The design and consideration of packaging in a glass bottle, make the drink appear to be a "quality product", probably to make people think it is worth the extra money.


I have also been on the 'Feel good drinks co' website. It is fun, with a cheerful, bright, hand crafted visual quality. As you interact the site animates to guide you through the different information. As well as providing information about their range drinks there are also interactive games. Great for kiddies!





Below, is a current television advert for the 'feel good drinks'. I think it's really sweet. The use of bright, blod colours and happy, enthusiastic, 'elf' characters, reminds me of childhood. Therefore providing a happy, feel good vibe. However I don't think everyone would appreciate the advert in the same way. Actually, the advert is more likely to put off most of the target market (Adults aged 16 to 34) as they may think this drink is aimed at a child target market. I mean would any man aged 16 to 34 really want to buy this drink, after seeing this advert? I think not.

I have found this next film really interesting. Although the film has been used to try and advertise the feel good drinks further, it also demonstrates the processes and production of how the advert was made. Interviews with the ycn winner, professional animators and producers explain the steps taken, from ideas to story boards then model design to animating them into the final advert.