I am impressed with Scott Cruickshank's range of posters. Wanting to highlight the fact that the drink is made from 100% natural ingredients, he has developed the logo into fruit. I like the handcrafted look, this also adds to the simple, natural tone. The choice of colour is also keeping within the feel good theme. I do think it is lacking the humorous, fun, 'feel good' element though, which i key in the brief and to win. Also I don't think these posters make it clear that it is a drink being advertised.
My favorite is the raspberry version.
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