Film 4

I have decided to hold the 'mystery movie season' on the Film4 channel. This channel is known to showcase a wide range of titles including classics, the latest Hollywood epics, the best of US and UK independent cinema, foreign flicks and cult cinema.




I find these idents mesmerizing and therefore they are probably a very effective way to advertise a channel. I think the ident was produced by filming a car speeding (a classic action scene) form a few angles. Then to add an alternative twist they have slowed the film down a lot in timing with 'curious' sounding music. To eventually revel between the screens the film 4 logo. I think this advert works well at advertising 'Film 4' as an alternative, original and independent film channel.