Fruitiser

I have been researching competitor drink adverts, who are targeted at a similar market as the "feel good" drinks brief ("Adults aged 16 to 34, willing to pay a little bit more money, for a healthy drink and are sociable, up-bet people").
Fruitser advertise there drinks as a healthy alternative to alcohol, keeping to an adult, sociable, fun, night life, target market.
I think 'Feel good drinks' are looking for a similar sort of advert campaign, however less sophisticated, more up bet with a scene of humor and no association with alcohol.

I like the use of gold and silver droplets to produce the 'sparkles' type. It looks sparkly and expensive, almost like something you might see in a jewelers. The round droplets are shaped to look like the gas bubbles in the fizzy drink.

This poster has more of a fun, 'party' tone of voice. The choise of type apears colourful and energetic, combinding well with red product. I like the simple idea of 'dressing' the bottle up with a mask. The mask is classical, stylish and aimed at female adults, again providing a 'party' tone. It also works well as part of a set with the other two.
The colour of drink and being poured into a wine glass, advertises peartiser as a alternative to white wine. Even the peartiser bottle is a simular shape to a wine bottle. The layout and colour scheme also link this poster into the rest of the set.

The '5 a day logo' placed a the bottom of all posters, is used to inform the viewer that this is a health nutrisious drink contining one of your 5 fruit a day.

Maybe we could use this logo in our poster designs? I'll find out if a feel good drink does count towards one of your 5 a day.