28/02/2010
YCN competitors
While researching I have started to come across resolutions from other student designers answering the same brief as us.
I am impressed with Scott Cruickshank's range of posters. Wanting to highlight the fact that the drink is made from 100% natural ingredients, he has developed the logo into fruit. I like the handcrafted look, this also adds to the simple, natural tone. The choice of colour is also keeping within the feel good theme. I do think it is lacking the humorous, fun, 'feel good' element though, which i key in the brief and to win. Also I don't think these posters make it clear that it is a drink being advertised.
My favorite is the raspberry version.
I am impressed with Scott Cruickshank's range of posters. Wanting to highlight the fact that the drink is made from 100% natural ingredients, he has developed the logo into fruit. I like the handcrafted look, this also adds to the simple, natural tone. The choice of colour is also keeping within the feel good theme. I do think it is lacking the humorous, fun, 'feel good' element though, which i key in the brief and to win. Also I don't think these posters make it clear that it is a drink being advertised.
My favorite is the raspberry version.
27/02/2010
Fruitiser
I have been researching competitor drink adverts, who are targeted at a similar market as the "feel good" drinks brief ("Adults aged 16 to 34, willing to pay a little bit more money, for a healthy drink and are sociable, up-bet people").
Fruitser advertise there drinks as a healthy alternative to alcohol, keeping to an adult, sociable, fun, night life, target market.
I think 'Feel good drinks' are looking for a similar sort of advert campaign, however less sophisticated, more up bet with a scene of humor and no association with alcohol.
I like the use of gold and silver droplets to produce the 'sparkles' type. It looks sparkly and expensive, almost like something you might see in a jewelers. The round droplets are shaped to look like the gas bubbles in the fizzy drink.
This poster has more of a fun, 'party' tone of voice. The choise of type apears colourful and energetic, combinding well with red product. I like the simple idea of 'dressing' the bottle up with a mask. The mask is classical, stylish and aimed at female adults, again providing a 'party' tone. It also works well as part of a set with the other two.
The colour of drink and being poured into a wine glass, advertises peartiser as a alternative to white wine. Even the peartiser bottle is a simular shape to a wine bottle. The layout and colour scheme also link this poster into the rest of the set.
The '5 a day logo' placed a the bottom of all posters, is used to inform the viewer that this is a health nutrisious drink contining one of your 5 fruit a day.
Fruitser advertise there drinks as a healthy alternative to alcohol, keeping to an adult, sociable, fun, night life, target market.
I think 'Feel good drinks' are looking for a similar sort of advert campaign, however less sophisticated, more up bet with a scene of humor and no association with alcohol.
I like the use of gold and silver droplets to produce the 'sparkles' type. It looks sparkly and expensive, almost like something you might see in a jewelers. The round droplets are shaped to look like the gas bubbles in the fizzy drink.
This poster has more of a fun, 'party' tone of voice. The choise of type apears colourful and energetic, combinding well with red product. I like the simple idea of 'dressing' the bottle up with a mask. The mask is classical, stylish and aimed at female adults, again providing a 'party' tone. It also works well as part of a set with the other two.
The colour of drink and being poured into a wine glass, advertises peartiser as a alternative to white wine. Even the peartiser bottle is a simular shape to a wine bottle. The layout and colour scheme also link this poster into the rest of the set.
The '5 a day logo' placed a the bottom of all posters, is used to inform the viewer that this is a health nutrisious drink contining one of your 5 fruit a day.
Maybe we could use this logo in our poster designs? I'll find out if a feel good drink does count towards one of your 5 a day.
Existing 'Feel good' drinks advertisement
No wonder the 'Feel good drinks company' are complaining that no know has heard of them and have set this brief to raise potential customers awareness of their drinks. I have done a lot of research and haven't found many adverts, advertising their products as a healthy, tasty, fruity beverage. The only place i have seen them advertised are seeing the actual drink products on the selves, in some shops.
Looking at the bottles they appear fruity, refreshing and tasty. The colours of the drink are also bright, fun and cheerful. The drink colour combines well with the simple white label and central, colourful 'feel good logo'.
The design and consideration of packaging in a glass bottle, make the drink appear to be a "quality product", probably to make people think it is worth the extra money.
I have also been on the 'Feel good drinks co' website. It is fun, with a cheerful, bright, hand crafted visual quality. As you interact the site animates to guide you through the different information. As well as providing information about their range drinks there are also interactive games. Great for kiddies!
Below, is a current television advert for the 'feel good drinks'. I think it's really sweet. The use of bright, blod colours and happy, enthusiastic, 'elf' characters, reminds me of childhood. Therefore providing a happy, feel good vibe. However I don't think everyone would appreciate the advert in the same way. Actually, the advert is more likely to put off most of the target market (Adults aged 16 to 34) as they may think this drink is aimed at a child target market. I mean would any man aged 16 to 34 really want to buy this drink, after seeing this advert? I think not.
I have found this next film really interesting. Although the film has been used to try and advertise the feel good drinks further, it also demonstrates the processes and production of how the advert was made. Interviews with the ycn winner, professional animators and producers explain the steps taken, from ideas to story boards then model design to animating them into the final advert.
Looking at the bottles they appear fruity, refreshing and tasty. The colours of the drink are also bright, fun and cheerful. The drink colour combines well with the simple white label and central, colourful 'feel good logo'.
The design and consideration of packaging in a glass bottle, make the drink appear to be a "quality product", probably to make people think it is worth the extra money.
I have also been on the 'Feel good drinks co' website. It is fun, with a cheerful, bright, hand crafted visual quality. As you interact the site animates to guide you through the different information. As well as providing information about their range drinks there are also interactive games. Great for kiddies!
Below, is a current television advert for the 'feel good drinks'. I think it's really sweet. The use of bright, blod colours and happy, enthusiastic, 'elf' characters, reminds me of childhood. Therefore providing a happy, feel good vibe. However I don't think everyone would appreciate the advert in the same way. Actually, the advert is more likely to put off most of the target market (Adults aged 16 to 34) as they may think this drink is aimed at a child target market. I mean would any man aged 16 to 34 really want to buy this drink, after seeing this advert? I think not.
I have found this next film really interesting. Although the film has been used to try and advertise the feel good drinks further, it also demonstrates the processes and production of how the advert was made. Interviews with the ycn winner, professional animators and producers explain the steps taken, from ideas to story boards then model design to animating them into the final advert.
09/02/2010
Some new poster inspiration
Heres some more poster inspiration for my dvd, keeping the mystery movie tone.
I like the simple vector graphics in this poster and layout with combining colour to produce a murder mystery feel along with a fun/edgy entertainment value. This is the same tone I have tried to construct through out my idents. Perhaps this poster could influence my DVD design.
I like the simple vector graphics in this poster and layout with combining colour to produce a murder mystery feel along with a fun/edgy entertainment value. This is the same tone I have tried to construct through out my idents. Perhaps this poster could influence my DVD design.
06/02/2010
DVD cover research
It has dawned on me that the deadline is very soon! So i need to sort out my dvd visuals. I have a good idea what it will be like however I have been looking at existing dvd covers to help me with the layout and remind me of what essential information needs to go on.
This 'big fish' dvd cover is ruffly the same size and shape that Ill be designing to for my dvd.
This 'big fish' dvd cover is ruffly the same size and shape that Ill be designing to for my dvd.
04/02/2010
DVD menu research
To produce the DVD, i need to take into consideration the layout design, menu style and how it is all going to link together.
Today i have been researching dvd menus.
Most seem to start with some animation this then pauses on one central image. Then the buttons appear with different options for the viewer to click on aND view to a sub-menu etc.
considerations for dvd menu...
1) Keep mystery tone and style as this has been the main focus of this module to me.
2) sound?
3) colour pallet (keep same as idents)
4) layout of buttons (keep in same position on all menus, so it is clear for viewer)
5) font(s)
Today i have been researching dvd menus.
Most seem to start with some animation this then pauses on one central image. Then the buttons appear with different options for the viewer to click on aND view to a sub-menu etc.
considerations for dvd menu...
1) Keep mystery tone and style as this has been the main focus of this module to me.
2) sound?
3) colour pallet (keep same as idents)
4) layout of buttons (keep in same position on all menus, so it is clear for viewer)
5) font(s)
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