How to distribute digitally?

Topshop are also online with their own website. Here they exhibit their clothing lines and collections and also provide a service for customers to purchase items. This could be another method for my Navy collection to be promoted, with it's own space on this site.

Illustrative pattern

I found this example of product, range and distribution. This logo is the product made up of many illustration, then this logo has been applied to catalogs creating a new product. This logo could be used further and b applied to boxes to carry and contain the catalogs.

Mark Weaver

In store promotion at topshop

Visiting topshop today I observed how they use illustration for advertising/ promotion in their store. I wasn't allowed to take any pictures however did pick up this booklet for there new make up range. This demonstrates the graphic style they use across the shop. Although this booklet doesn't contain any hand draw illustrations the typography used does appear illustrative and hand draw/crafted.

Navy colthing collections

The target audience for this project are 16-30 year old's who are interested in alternative music, film, culture, fashion...etc These sorts of people are unlikely to go out specifically to buy a post card, but they do visit shops.
When researching into which sorts of shops they visit i immediately thought of clothing shops. ie topshop, urban outfitters, jack wills, typical shops young adults visit. These places don't just sell clothes, but a range of products to accessorize and style the customers image.
Most places sell a 'navy/sailor' clothing collection. So perhaps this could provide a new specific context for my illustrations. In store image campaign used to promote the navy clothing collection. Products include postcards/flyers, bag prints, clothing tags/ labels, stickers, posters... Also perhaps develop into digital for stores online.

Joan Chito

This must have taken a long time for Joan to draw. I like the cluttered combination of 'things' floating on the moment of the waves. The image is very detailed and being in black and white it is difficult to distinguish the different items. Perhaps she should have added colour.

I have continued searching for imagery similar to the type that I hope to produce.

The Book cover below uses a dark royal blue and a contrasting worn, light brown in the background to give the impression of the sea.

I find it interesting that the designer chose to only show the whales tail, as this is all that is needed to suggest what the book/story is about.
I have included this next example on my blog because I like the delicate, detailed illustration of the symmetrical birds of paradise. Also the 'sailor' title printed in complementing soft colors, doesn't steel focus.
This next image has been included because the printing and colour effect of the type creates the illusion of rough sea weather which also helps express the title.

Riding the waves

Designed to look like a ship on the waves, this type has a similar theme to the navy one I am hoping to achieve . I don't know how it has been produced but I assume each letter has been designed on computer with a wooden texture, colour and nail heads to add association to ships. Each letter has been placed and set apart in different scales to create a 3D effect. The low, soft, yellow light casts shadows adding to the 3D effect as well. Also creating a feel of the setting sun, as if out at sea. I think this combination of Image with type works well.

Some illustrations that made me laugh

By Glenn Jones, he is a digital illustrator, who produces images for a wide range of products such as t-shirts, posters, cd's...etc.
My favorite is of the classical musician, smashing his cello down as if at a heavy metal gig.

Anna Rusakove, Illusrator on behance network

I like the personal feel Rusakove has kept in her images. These pages have been made to look like they have been found lost on the beach. Quirky, interesting and fun I think these sorts of images would appeal to the target audience. Hopefully I can crate a similar style to my postcard designs.

Navy Sayings

Know the ropes
I've done quite a bit of sailing in the past and remember one of my first lessons was just to sit and learn how to tie knots properly. Figures of eights, square knot, sheet bend..etc there was loads of them also the names of ropes (lines) and what each was used for was important to know before I was allowed to sail a jib on my own.
This would have been the same in the past and for the larger boats there would have been even more lines with uses and names which would have needed to be learnt. Potential sailors and crew members were probably not recruited with out firstly knowing the ropes, same as today because it would be dangerous.
Anyway the phrase today is used more to describe someone who has skill and experience in their job or task.

Batten down the hatches
meaning preparing ourselves as best we can in a dangerous situation.
To batten down the hatches is actually a process of securing the deck openings, or hatches, against the effects of bad weather.

plenty of scope
This means to have room to move, sufficient wherewithal to carry out a task.
'Scope' is from the greek skopos, meaning to mark or aim and is the length of cable run out when a vessel rides to it's anchor. It is the amount by which a ship swings about it's anchor, it's freedom of movement.

Weather eye open
Telling someone to keep a weather eye open means we want them to be on alert for sudden change in the situation.
Far out at sea the lookout watched on the weather (or windward) side of the ship. This meant facing into the wind, spray and rain, but the first sign of a change in the weather always came from this side.

First rate
meaning high quality
In Nelsons day the Royal Navy warships were rated on a scale from one to six. The largest of the ships, first rate.

loose cannon
If someone is described as a "loose cannon", they are unpredictable, and likely to cause trouble or embarrassment.
Cannon were secured with breeching, some of the strongest ropes found on a ship. They were mounted on wheels so that they could be quickly moved in and out of gunports but this meant that if they got loose they could career all over the decks, being so heavy (3 tones)they could cause a lot of damage to the ship and injure the crew. Particularly in "choppy" waters (a word i learnt from sailing myself a few years ago. It means rough, with a lot of big waves).

plain sailing
Today, if we say plain sailing, we mean it is easy, or straight forward.
At sea in Kydd's day, plain sailing was using navigation techniques that assume the earth is a flat plane.

Bitter end
Taking about "the bitter end", we mean carring on to the very end, in spite of difficulties.
On ship, if the crew lets all the cable run out while anchoring, the rope will come to it's bitter (inner) end. A bitter is a turn of the cable around the mooring bitts at the ship's bow.

toe the line
If we say to toe the line this is to follow a set of rules of a group. A bit like peer pressure controlling behaviour.
The space between deck planks in a wooden ship was sealed with a mixture of pitch and oakum. These formed a series of parallel lines a half foot apart, running the length of the deck. When a warship's crew was ordered to fall in at quarters, sailors mustered in a given area of the deck and stood with their toes just touching a particular seam.

clean slate
Someone who starts with a clean slate is one who has a fresh start, sometimes a cancellation or settlement of debt.
In the age of sail all the current orders at the conn were chalked up on a special slate y the 'quartermaster' (person in charge) Then, variations in the course to steer, prevailing winds, the set of the sails and other vital information were noted or amended. The slate was kept in the binnacle box. The slate was wiped totally clean at the beginning of a new voyage or when the ship was safely at harbor.
No-man's land
Today means something is neither here nor there.
Apparently from what I've read the saying comes form 1769! Universal Dictionary of the Marine The space called no man's land is used to contain any blocks, rope, tackles etc. which may be necessary on the forecastle. It probably derives it's name from t's situation as being neither on the starboard nor larboard side of the ship, nor on the waist or forecastle, but being situated in the middle partakes equally of all those places.
cut and run

...... there's loads of them

examples of product, range and distrubution

Below is an example of The product...a postcard/ flyer, illustrated to inform about the clothing collection for Topshop.

A RANGE of the illustrations are reproduced and printed for an in store magazine.
these illustrations/ images are reproduced and Distributed again, as prints on the store bags, tags and window display.

I could apply the completed illustrations to an in-store environment. Perhaps used to promote a navy clothing range.

or print the illustrations onto t-shirts to sell in the store along with complementary tag, receipts, voucher designs and bag design.

Another example below demonstrates the product of wallpaper. This wallpaper comes in a range of different sizes and colours however all share the same tone and pallet to keep them as a set. The distribution of each product is a paper sleeve around the middle. The distribution of the range is a pot, looking like a pot of paint.

Here is an example of how character illustration can be used to promote the product of a bottle of wine. The illustrations are of a church setting reminding the customer of the companies name 'Blasted church'.
The illustrations are then reproduced in a range, these are then applied to a range of wine products. However the theme of the church and religion runs through them all.